The Triangle area is one of the fastest growing metro areas in the nation...to prove it just look at the traffic situation. It's become a major problem to commuters. And it will get worse before it gets better. That's where the Triangle Traffic Network comes in. The network is Curtis Media Group's traffic reporting service, providing the area's most reliable rush hour traffic information to the audiences of 13 Triangle radio stations. It's the timely details commuters need with lucrative sponsorship opportunities for advertisers.

Each week Triangle Traffic Network traffic reports are heard by more than 600,000 radio listeners throughout the total listening area, many of them actually driving as the information is updated.

Traffic reports provide timely and useful information to consumers planning their drive to or from work, as well as to those already enroute. Research consistently shows that traffic reports are among the most listened to programming elements on radio. Consumers pay attention to traffic reports and consumers pay attention to the message of the traffic report sponsors.

Traffic reports air during the most-listened to times in radio: morning and afternoon drive. More people are tuned-in to radio during these times than any other time of the day, offering you the ability to reach more people, more times, more efficiently.

Radio is the closest to point-of-purchase. In a time-impoverished society, you need to reach customers as close as possible to the buying decision. No other medium gets closer than Radio! Radio reaches 63% of adults aged 25 to 54 within one hour of making their largest purchase of the day.

TTN offers network affordability. With prices for thirty and sixty second television and radio commercials constantly rising, traffic reports offer and affordable alternative to get your message to consumers. And with TTN exposure, you're reaching audiences of the leading stations in most key radio formats including news/talk, country, rock, oldies, sports, and Hispanic broadcasting, all with a single network-wide sponsorship.

Among the resources of TTN is a team of over 200 commuters who are paid monthly to report traffic conditions they encounter, live traffic camera video for more than 100 local cameras, and special relationships with local emergency, law enforcement, and highway officials. If you are a regular commuter on the Triangle's busiest thoroughfares during rush hours, and would like to join the TTN "Traffic Scout" team, click here to find out more!